Social Media Blog Archives

How the Creator Economy Is Reshaping Our Lives

A changing marketplace has ushered in the so-called “creative economy” with the advent of digital technology and the rise of the “creator.” For years media conglomerates decided what information and […]

Brand Ambassador Role in Fast-track Companies

A brand ambassador endorses a brand or product so others will buy it too. You’re essentially a company’s public face in the brand ambassador role. You might not be the […]

Benefits of Using Customers for Influencer Marketing

It is important to remember that your “everyday” customers have a significant impact on your business. Not only do they spend their money buying your products, but they also influence […]

How to Build a Word-of-Mouth Marketing Program

Some things just work. One marketing strategy that has stood the test of time and appears to be rising in popularity is word-of-mouth marketing (WOMM). Roster teamed up with our friends at Crayon to […]

You Can’t Afford to Ignore Micro-Influencers! Here’s Why

Micro-influencers are the new generation of influencers. They have a smaller following than traditional influencers, but that doesn’t mean they don’t have just as much, or more, potential for marketing […]

micro-influencers sharing a first time ski day with a toddler and mom

The Tech Side of Influencer Marketing Software

Through my influencer marketing software experience and as a co-founder of Roster, I had a front-row seat to major developments in the social media world. Social platforms such as Instagram, […]

wooly and Roster influencer marketing software screenshots

How To Start a Customer Ambassador Program

Woven Nook is an online home décor company with thousands of happy shoppers. The business operates in the highly competitive world of online retail. By developing a customer ambassador program […]

How To Reward Brand Ambassadors

Brand ambassadors are one of the most powerful assets any company can use to help grow its following—whether you’re seeking to grow sales or climb to the top of search […]

Word of Mouth Marketing and a New Obsession

Word of mouth marketing (WOMM) isn’t just about idle chatter at the water cooler or on social media. In our tech-savvy world, it’s become the golden ticket for brands aiming […]

Word of Mouth Statistics and Key Insights for 2023

The data is in, and the results are clear. Word of mouth statistics prove that this form of marketing is both compelling and powerful. No surprise here. Word-of-mouth has been […]